REBUILD

Vows & Vines Vineyard

A strategic rebuild designed to better reflect a multi-experience hospitality brand and support growth across wine, events, and bookings.

Project Details

  • Boutique winery & hospitality brand
  • Website rebuild & platform migration
  • Multi-revenue business model
  • Clarity & structure focus
  • Supports bookings, sales, and growth
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REBUILD

Vows & Vines Vineyard

A strategic rebuild designed to better reflect a multi-experience hospitality brand and support growth across wine, events, and bookings.

Project Details

  • Boutique winery & hospitality brand
  • Website rebuild & platform migration
  • Multi-revenue business model
  • Clarity & structure focus
  • Supports bookings, sales, and growth
View Live Site View More Projects

Overview

Vows & Vines Vineyard is a boutique winery and hospitality destination in the Okanagan, offering wine tastings, weddings, private events, seasonal gatherings, and a villa stay experience. As the business expanded, their existing website no longer reflected the full scope of what they offered or how the brand had evolved — creating friction for both bookings and customer understanding.

The Challenge

  • site structure didn’t reflect the full business
  • revenue streams felt disconnected
  • messaging didn’t match the brand
  • no clear booking or purchase paths
  • navigation lacked clear segmentation

The Approach

  • restructured navigation across core offerings
  • separated wine, events, stays, and bookings
  • clarified messaging across all pages
  • simplified content to reduce friction
  • designed clear, guided user pathways

The Challenge

  • site structure didn’t reflect the full business
  • revenue streams felt disconnected
  • messaging didn’t match the brand
  • no clear booking or purchase paths
  • navigation lacked clear segmentation

The Approach

  • restructured navigation across core offerings
  • separated wine, events, stays, and bookings
  • clarified messaging across all pages
  • simplified content to reduce friction
  • designed clear, guided user pathways

Before & After

The Outcome

The result is a more structured, intentional website that reflects the full scope of the business and supports how it operates today. Visitors can now clearly navigate between wine, events, stays, and bookings — creating a more cohesive experience that aligns with the brand and supports continued growth.
Site Highlights:

  • “Before we started, our website didn’t flow well and felt disjointed. It wasn’t always clear for visitors where to find information or what to do next.

    Meg’s initial assessment was incredibly thorough and clearly laid out. It gave us confidence that she understood exactly what the website needed, while also helping us see our business from the visitor’s perspective.

    Throughout the project, she was responsive, professional, and easy to work with.

    The final result looks fantastic. The site is more visually appealing, the flow makes sense, and both the wine shop and wedding rentals are much easier to navigate.
    We’re very happy with the outcome and would absolutely recommend Meg to other business owners.”
    Kirby Jacobson
    Vows & Vines Vineyard

A Clear Starting Point — Before You Build or Change Anything

If you’re planning a new website or thinking about improving your current one, a structured assessment helps clarify what actually matters — so the result supports your business properly.

Start With an Assessment

A Clear Starting Point — Before You Build or Change Anything

If you’re planning a new website or thinking about improving your current one, a structured assessment helps clarify what actually matters — so the result supports your business properly.

Start With an Assessment