WEBSITE ASSESSMENT

Your Website Might Look Fine, But That Doesn’t Mean It’s Working

If your website isn’t leading people to act, building trust, or supporting the business behind it, something is off.

This website assessment is a structured review of what’s not working, why it matters, and what needs to change — before more time or money gets poured into the wrong fix.

Delivered in 3-5 days. No calls. No backend access. $149 CAD (+ GST)

WEBSITE ASSESSMENT

Your Website Might Look Fine, But That Doesn’t Mean It’s Working

If your website isn’t leading people to act, building trust, or supporting the business behind it, something is off.

This website assessment is a structured review of what’s not working, why it matters, and what needs to change — before more time or money gets poured into the wrong fix.

Delivered in 3–5 days. No calls. No backend access.
$149 CAD (+ GST)

IT USUALLY SHOWS UP LIKE THIS

Signs Your Website May Need an Assessment

Most websites don’t fail all at once. They just slowly stop doing their job.
A website assessment shows what’s actually getting in the way — before more time gets wasted guessing.

People visit — but don’t take action

You’re not exactly sure what’s missing

You’ve tried changes — nothing improves

You hesitate to send people to your site

WHAT’S ACTUALLY HAPPENING

The Site and the Business Are Out of Sync

Most websites don’t underperform because they look bad.
They fall short because the structure, messaging, and visitor flow no longer match the business behind them.

That gap shows up in small ways:
in how people move through the site
in what gets skipped
in what never quite clicks

And over time, it starts affecting decisions, conversions, and how confidently you show up.

WHAT’S ACTUALLY HAPPENING

The Site and the Business Are Out of Sync

Most websites don’t underperform because they look bad.
They fall short because the structure, messaging, and visitor flow no longer match the business behind them.

That gap shows up quietly:
in how people move through the site
in what gets skipped
in what never quite clicks

And over time, it starts affecting decisions, conversions, and how confidently you show up.

INSIDE THE ASSESSMENT

What the Assessment Looks At

This is a structured breakdown of how your website is actually functioning — and where it’s falling out of alignment.

Messaging Clarity

Where visitors get confused, lose interest, or don’t connect

Why It’s Happening

The underlying issue with structure, messaging, flow, or positioning

What Needs to Change

Clear direction on what to adjust — and why it matters

You’ll also see how your site compares to others in your space — and where the gap is.
  • “Meg quickly identified areas of my website that needed improvement — including things I hadn’t noticed. She helped me understand how visitors might interpret my site and where I was likely losing conversions. That perspective was huge.”
    Amanda Ritter, Owner — The Candy Cupboard
  • “Meg’s assessment was able to articulate where things were breaking down and why users were getting stuck. This was by far the most useful feedback we’ve received, and it gave us a clear understanding of what needed to change.”
    Bethany Webber, Membership Director — 4WDABC
BEFORE YOU CHANGE ANYTHING

Guessing Is What Keeps People Stuck

Most website updates don’t work because they’re based on assumptions.

Change the headline. Adjust the layout. Try something new.
But if the underlying issue isn’t clear, nothing really moves.

This gives you a clear starting point — so you’re not second-guessing every decision or rebuilding in the dark.

IF YOU’RE ON THE FENCE

This Is Where Most People Wait Too Long

Most sites aren’t clearly broken — they just aren’t doing much. So they get left alone, even when traffic isn’t converting or the business has outgrown what the site can support. This is where it’s worth seeing what’s actually going on.

Website Assessment

$149 CAD + GST

A written assessment that shows what’s working, what’s falling short, and what needs to change — so you’re not wasting time fixing the wrong things.

  • Clear breakdown of what’s not working and why
  • Identifies where people get stuck or drop off
  • Shows what actually needs to change (and what doesn’t)
  • Helps you decide whether to refine, restructure, or rebuild
  • Delivered as a written report in 3–5 days