If you’re researching website platforms, you’ve probably come across options like Wix, Squarespace, Shopify, and Showit — alongside WordPress.
They all promise ease, speed, and simplicity. And for some situations, that can be enough.
But when I build websites for clients, I don’t bounce between platforms. WordPress is the foundation I build on.
That choice isn’t about trends or popularity. It’s about building websites that support clarity, flexibility, and growth — without quietly boxing businesses in a year or two down the road.
Here’s why I’ve chosen WordPress as my platform.
It Supports Growth Without Rebuilding Everything
Most website platforms are easy at the beginning.
The friction usually shows up later — when a business grows, shifts, or simply becomes clearer about what it needs.
Websites often need to:
• evolve in structure
• expand services or offerings
• integrate booking, forms, or e-commerce
• adapt to branding changes
• improve SEO or performance over time
On many drag-and-drop platforms, meaningful change can mean:
• switching templates
• working around limitations
• or rebuilding the site entirely
WordPress works differently.
Because it’s a flexible framework rather than a locked system, it allows websites to evolve gradually — refining, expanding, and adjusting without starting over. That makes growth feel like alignment, not disruption.
You Own Your Website (Not Just Access to It)
One of the biggest differences between WordPress and many all-in-one platforms is ownership.
With WordPress:
• you own your website
• you choose your hosting
• you’re not locked into a single provider or pricing structure
• your site can move with you if your needs change
That ownership gives you options — and options matter more than most people realize, especially as a business matures.
Design Freedom Without Platform Ceilings
A common frustration I hear is:
“my website technically works, but it no longer feels like my business.”
On some platforms, design flexibility is tied tightly to templates. Once you outgrow them, changes can feel constrained or costly.
WordPress allows for:
• deeper customization without hacks
• thoughtful layout changes over time
• brand evolution without breaking the site
It supports refinement — not just first impressions.
SEO and Content That Can Grow With You
You don’t need to obsess over SEO to benefit from it.
WordPress naturally supports:
• clean content structure
• clear page hierarchy
• flexible content organization
• SEO improvements when and if you’re ready for them
You’re not forced into rigid layouts or workarounds as your content grows. The site can mature alongside the business.
Powerful Without Being Overwhelming
WordPress has a reputation for being “too technical.”
In reality, that power lives behind the scenes.
A well-built WordPress site should feel:
• calm to use
• intuitive to update
• supportive rather than complicated
The complexity is optional — and only introduced when it actually adds value.
A Note on Other Platforms
This doesn’t mean WordPress is the right choice for every single person or situation.
If you need:
• a very simple site
• minimal customization
• something you plan to build and manage entirely yourself
• no expectation of change over time
Other platforms can work just fine.
But if you’re already thinking about growth — or you don’t want to hit invisible limits later — WordPress is often the more sustainable foundation.
The Bottom Line
I don’t use WordPress because it’s the most popular platform.
I use it because:
• it supports long-term thinking
• it avoids unnecessary rebuilds
• it keeps options open
• and it allows websites to grow alongside the businesses they support
If you’re comparing platforms and wondering what will still serve you a few years from now, WordPress is worth serious consideration.
And if you’re unsure which direction makes sense for your situation, that conversation is often more valuable than the platform choice itself.