WEBSITE REBUILD

Vows & Vines Vineyard

This website rebuild for an Okanagan-based winery and hospitality destination focused on helping visitors navigate wine, weddings, events, stays, and bookings through a more structured, intuitive experience. View live site ➜

Project Details

  • Boutique winery & hospitality destination
  • Complete website rebuild & platform migration
  • Structured around multiple revenue streams
  • Clear pathways for bookings, events & wine sales
  • Built to support long-term business growth

WEBSITE REBUILD

Vows & Vines Vineyard

This website rebuild for an Okanagan-based winery and hospitality destination focused on helping visitors navigate wine, weddings, events, stays, and bookings through a more structured, intuitive experience. View live site ➜

Project Details

  • Winery & hospitality brand
  • Website rebuild
  • Multi-revenue structure
  • Clear booking pathways
  • Built for bookings & growth

Overview

Vows & Vines Vineyard is a boutique winery and hospitality destination in the Okanagan, offering wine tastings, weddings, private events, seasonal gatherings, villa stays, and an online wine shop. As the business expanded, the website no longer reflected everything the vineyard had become. Visitors needed to navigate multiple experiences, each with different goals, but the website didn’t give each experience the space it deserved. The challenge was creating a structure that made every offering feel connected without competing for attention.

The Challenge

  • Business had outgrown its website
  • Multiple experiences competed for attention
  • Visitors lacked clear starting points
  • Booking pathways weren’t intuitive
  • Brand no longer matched the experience

The Approach

  • Structured the site around visitor intent
  • Simplified navigation across the site
  • Clarified messaging for every audience
  • Guided visitors toward next steps
  • Unified the brand experience

The Challenge

  • Business had outgrown its website
  • Multiple experiences competed for attention
  • Visitors lacked clear starting points
  • Booking pathways weren’t intuitive
  • Brand no longer matched the experience

The Approach

  • Structured the site around visitor intent
  • Simplified navigation across the site
  • Clarified messaging for every audience
  • Guided visitors toward next steps
  • Unified the brand experience

Before & After

The Outcome

The rebuilt website reflects the full scope of the business while making it easier for visitors to explore wine, weddings, events, stays, and bookings with confidence. Each experience now has a clear place within the site, creating a more cohesive journey that supports both the brand and future growth.

Strategy in Action:

Supporting Online Sales
Created a shopping experience that makes it easy for visitors to browse, purchase, and discover wines without competing with the vineyard’s other offerings.
Creating a Dedicated Experience
Created a dedicated landing experience that immediately speaks to couples planning a vineyard wedding.
Simplifying Big Decisions
Organized package information into a clear, easy-to-compare format that helps visitors understand their options without feeling overwhelmed.
Connecting Online to On-Site
Designed dedicated pathways that make it easy for visitors to move from browsing online to booking an in-person tasting experience.
  • “Before we started, our website didn’t flow well and felt disjointed. It wasn’t always clear for visitors where to find information or what to do next.

    Meg’s initial assessment was incredibly thorough and clearly laid out. It gave us confidence that she understood exactly what the website needed, while also helping us see our business from the visitor’s perspective.

    Throughout the project, she was responsive, professional, and easy to work with.

    The final result looks fantastic. The site is more visually appealing, the flow makes sense, and both the wine shop and wedding rentals are much easier to navigate. We’re very happy with the outcome and would absolutely recommend Meg to other business owners.”
    Kirby Jacobson
    Vows & Vines Vineyard

What Would This Look Like for Your Business?

Every project starts by understanding what your website needs to do — whether that’s improving what exists or building something new.

Start With an Assessment Start a New Website Project

What Would This Look Like for Your Business?

Every project starts by understanding what your website needs to do — whether that’s improving what exists or building something new.

Start With an Assessment Start a New Project